Compliance at NiceBet Partners
At NiceBet Partners, integrity and transparency are at the heart of everything we do. We are committed to ensuring that all affiliate activities meet the highest standards of responsible marketing, fair play, and regulatory compliance across every African market where we operate.
Our goal is simple — to build long-term, trustworthy relationships with affiliates, players, and regulators by promoting safe, transparent, and compliant practices.
Our Commitment to Compliance
We expect every partner in our network to operate responsibly and in full alignment with local and international laws. This includes:
- Adhering to local regulations in each target market, including advertising and gaming laws in countries such as Nigeria, Kenya, Ghana, Liberia, and beyond.
- Promoting responsibly, ensuring that marketing materials do not target minors or encourage irresponsible gambling.
- Using approved creatives and assets provided through the NiceBet Partners back office to ensure consistent and compliant branding.
- Protecting user data and following best practices in data security and privacy.
- Respecting advertising standards, including restrictions on misleading or exaggerated claims.
Responsible Marketing Guidelines
As a NiceBet affiliate, you play a key role in shaping how our brand is represented. All marketing activity should be:
- Honest and transparent – clearly present offers, bonuses, and terms.
- Age-appropriate – never target or appeal to individuals under 18.
- Culturally sensitive – respect local norms and community values.
- Platform compliant – follow the advertising policies of Google, Facebook, and other digital platforms.
Our team reviews campaigns regularly to ensure compliance and may request changes if promotions do not meet our standards.
Anti-Fraud and Fair Play
NiceBet Partners maintains a zero-tolerance policy for fraudulent activity, including false traffic, bonus abuse, or manipulation of tracking systems. Any affiliate found engaging in such practices risks suspension or termination from the program and forfeiture of commissions.
We monitor traffic quality and player behavior closely to protect both affiliates and the NiceBet brand.
Data Protection & Privacy
We respect the privacy of all partners and players. All data shared within the NiceBet Partners program is handled securely and in accordance with applicable data protection laws, including GDPR and relevant local privacy regulations.
Affiliates are required to protect user data and use it only for lawful, consent-based marketing activities.
Our Responsibility to the Market
As a locally aware and globally responsible brand, NiceBet Partners is dedicated to supporting a safe, regulated, and sustainable betting environment in Africa. We actively promote responsible gambling and encourage our affiliates to include responsible gaming messages in their campaigns.
Need Help with Compliance?
Our compliance team is here to guide you. If you’re unsure about local laws, ad placement rules, or campaign approval, contact us before launching.
Together, we can ensure your marketing stays effective and fully compliant.
Email: